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Chosen for a job, not a category

AI tools for founders

You are buying leverage, not software. The right question is what this removes from your week — so these are weighted towards tools that replace a whole task rather than speed up a step of one.

  • Draft investor and customer comms
  • Automate the operational drag
  • Research a market
  • Do the job you have not hired for yet

Six cheap subscriptions cost more than one good one and take six times the attention. Count the total before adding the next.

  1. Claude$20/mo4.7

    Anthropic's AI assistant known for thoughtful, nuanced responses with strong analysis, writing, and coding.

    Watch out: Smaller plugin ecosystem

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  2. Perplexity AI$20/mo4.6

    AI-powered search engine providing accurate, sourced answers using LLMs and real-time web search.

    Watch out: Pro features behind paywall

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  3. Make (Integromat)$9-$16/mo4.4

    Visual automation platform connecting apps and building complex workflows with AI assistance.

    Watch out: Steeper learning curve

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  4. Copilot (Microsoft)$20-$30/mo4.3

    Microsoft Copilot is your companion to inform, entertain and inspire. Get advice, feedback and straightforward answers. Try Copilot now.

    Watch out: Best with Microsoft ecosystem

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  5. Zapier AI$19-$69/mo4.3

    Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.

    Watch out: Can be expensive

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  6. Copy.ai$36-$186/mo4.2

    AI-powered copywriting tool for generating marketing copy, emails, and social media content.

    Watch out: Output often needs editing

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  7. Gemini$20/mo4.5

    Google's multimodal AI assistant with deep integration into Google Workspace and search.

    Watch out: Occasional accuracy issues

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  8. Jasper$39-$99/mo4.4

    Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.

    Watch out: Expensive

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  9. Notion AI$10/mo add-on4.3

    AI writing assistant integrated into Notion for drafting, editing, and organizing content.

    Watch out: Requires Notion subscription

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  10. Paxton AI$499/mo

    Paxton is the AI legal assistant built for lawyers. Instantly draft documents, analyze files, and research law with greater speed and accuracy. Trusted by…

    Watch out: No free tier — it has to be paid for before it can be tried

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  11. Genei—

    genei is a intelligent research tool enabling you to improve productivity by using a custom AI algorithm to summarise articles, analyse research and find key…

    Watch out: Does not publish a price on its own site, so the cost is only clear after signing up

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  12. AI Templates—

    Automate keyword research, content, link building, and reporting from one dashboard. Built for agencies scaling SEO and AI visibility.

    Watch out: Does not publish a price on its own site, so the cost is only clear after signing up

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